How to Use LinkedIn to Build a Powerful Business Development Platform
People might say that they’re here just to meet people, be sociable, find like minded individuals to banter with but most of us are here to learn, grow, make powerful contacts and have a material ROI on our time here. If you agree, read on! Over the years, LinkedIn has evolved from a recruitment tool that links […]
How to Increase your Visibility and the ROI of your LinkedIn Presence in 2022 – Strategy, Reflection & Implementation
Welcome to my newsletter, The Link Tank, curating the latest in LinkedIn marketing strategy. I will help you discover the latest LinkedIn strategies and marketing techniques that I hope will inform you, delight you and help you to get ahead of your peers. Click Subscribe above to be notified of each edition. I have always […]
LinkedIn Groups – are you leaving money on the table?
LinkedIn Groups – are you leaving money on the table? Known as the graveyard of LinkedIn, most people don’t waste their time in them. However, a good LinkedIn marketing strategy must utilise LinkedIn Groups effectively because they have some less obvious features which you can benefit from and LinkedIn have announced that they are going to be overhauled and […]
How to Become an Effective Networker on LinkedIn
LinkedIn is usually viewed as a global network, best suited for businesses that operate across many countries,but it is an effective marketing tool for local businesses too. According to 2019 figures of LinkedIn, its user base includes more than three-fourth of the UK’s working population. It also added 163K monthly registrations from UK alone i.e. growing by […]
Step-by Step ~ How to Set Up Your LinkedIn Profile to be found by Recruiters
How to Set Up LinkedIn Profile to be Found by Recruiters A majority of talent professionals agree that virtual recruiting shall remain the norm after COVID. It is safe to say that LinkedIn will continue to be an important resource for recruiters, even in 2021/2. The statistics agree: ⏩ According to a 2017 study, 122 […]
Recently Funded? How To Make LinkedIn Work For You
How Recently Funded Companies Can benefit from LinkedIn? Consumers can evaluate established goods & services by going through reviews on e-commerce sites, but what about new products? The obvious answer seems to be social media. If you go by the 2018 data of GlobalWebIndex, 54% of the world’s social browsers research products on social media. Social browsers […]
How to Spot Fake Profiles on LinkedIn
How to spot fake profiles on LinkedIn Do you take offence when a cashier holds up your money against the light and looks at it like it’s fake? Sadly, counterfeit notes are rampant. We are surrounded by “fake” – fake money, friends, love, relationships, and the latest in a long line of fakes is fake profiles. […]
What Media Do you Really Need to be Seen here?
What is this “Rich Media” that they speak of? Do you need it to boost your LinkedIn profile? Rich media is any form of digital content which allows users to interact and engage with it i.e. direct links, pop-ups, audio files, videos, power-point presentations, images etc. By this definition, a LinkedIn Profile has many features that […]
How Should Small Businesses (SMEs) Leverage LinkedIn in 2021?
According to Statista’s 2019 report, there were 25.1 million small- and medium-size businesses in the European Union in 2018. Unfortunately, like many SMEs, only half will survive after five years. Scared? Don’t be. To ensure that your small company continues to thrive, try taking advantage of the various ways that LinkedIn can help develop your business. As one of […]
Why Bother? Is LinkedIn Organic Reach Now an Impossibility?
In days gone past, LinkedIn was heaven for people who were creating interesting, premium-quality content and they were able to generate millions of views with their LinkedIn posts. However, still members were using LinkedIn only as a CV database to find and be found. It was not the social media of choice…for social. So LinkedIn […]
