How to Launch your 2023 Law Firm Marketing Plan

Welcome to the first newsletter of 2023! For those of you who have recently subscribed, welcome to The Link Tank; my newsletter always focuses on the practical – real implementable strategies to increase your LinkedIn ROI, sometimes focusing on the what but always focusing on the how! The economic and psychological consequences of COVID in 2020 persisted far […]

Would you like to receive the Big 3?

The Big 3 – July 14th 2020 The Big 3 newsletter gives 3 clear, simple and powerful ideas each week. It shouldn’t take more than a couple of minutes to read but will give you more than a week’s worth of insight. I want this to be the most valuable email in your inbox. So here goes – 1 […]

Why Macroeconomics Matters in your Marketing?

Marketing is built on consumer insights i.e. identifying the consumer’s needs and motivations and building a relationship that results in a purchase as well as their endorsement. Hence, every marketer studies their consumer’s behaviour. Usually, small businesses learn by observing the customer or microeconomic analysis while multi-nationals also employ macroeconomics for international business. Then again, […]

LinkedIn Tips to Build Buyer Personas

Marketing always stresses the fact that you must identify the right prospects and understand their needs. But how would you do that? You will have to understand their motivation and their decision-making process. As a service provider or small business owner, you already have an understanding of your client and you know how to identify […]

Do You Really Know How Well Your Company Page is Doing?

Company Page Analytics: Assess your Page Performance LinkedIn Company Page Analytics are very useful in improving your page performance and shortlisting prospects. Even as a basic member, the Admin Center gives you access to the following data for the last 30 days (with respect to midnight of the previous day): 1.      Visitors: LinkedIn Members who have visited […]

Best Practices for LinkedIn Social Selling for Financial Services & Beyond

When it comes to Social Selling stats, you may see plenty of promising numbers for the World, US, Canada, India, EU and China, but don’t be disheartened. Even if you are targeting the UK, you have many reasons to engage on LinkedIn for social selling: As of August 2019, 75.6% of the UK’s working population […]

Lies And Damn Lies About LINKEDIN GROUPS

A Macro Guide to LinkedIn Groups LinkedIn Groups are dead. LinkedIn Groups are pointless. Wrong. Just plain wrong. LinkedIn Groups are highly under-utilised and when you review them or join them, you might come across many groups with huge member count but negligible engagement. Don’t lose heart and take a closer look. It won’t be […]

GDPR in 2020 – The Lowdown Post-Brexit – FREE DOWNLOAD

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How I Improved My LinkedIn Content Creation In One Day

Creating content for online platforms is just like any other form of art and like all artists, content creators too have their share of ups and downs. If you have been creating content for a while now, you have surely experienced a writer’s block of sorts every once in a while. For most, content writing […]

Master your LinkedIn Messaging – Who, how and templates that convert

Let’s set the scene. You’re attending a networking event. There you meet a business executive you’d like to get to know. Perhaps you like the way he runs his business and want to run yours in the same way or perhaps he is a subject-matter expert in your field. Would you feel comfortable walking up […]

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