Have you Selected the Correct Industry from the LinkedIn Industry List?
Have you selected the correct option from LinkedIn’s industry sector list on your LinkedIn profile? Before you leap and tick that box, remember that selecting the option from LinkedIn’s correct industry sector list can help you be found for the right jobs by recruiters if you’re using the platform to job hunt. Doing so can […]
LinkedIn Marketing For The Property Industry
Being a commercial property lawyer by original professional, I have always had a soft spot for all things real estate! The Covid-19 pandemic has jolted the property market into an unforeseen downturn: 1. Commercial properties have dropped in rental income, property valuations for sale as well as debt financing. 2. Securitised commercial property had a double jolt […]
LinkedIn Tips to Build Buyer Personas
Marketing always stresses the fact that you must identify the right prospects and understand their needs. But how would you do that? You will have to understand their motivation and their decision-making process. As a service provider or small business owner, you already have an understanding of your client and you know how to identify […]
Your LinkedIn Network and the Degrees of Connection
Have you ever heard of the concept “Six Degrees of Separation”? Proposed way back in 1929 by Frigyes Karinthy, the idea has popped up repeatedly in social and social media dialogues. People from the 90’s may recognise it from films; early 2000’s may see it as “Six Degrees of Kevin Bacon” and avid readers of LinkedIn […]
Do You Really Know How Well Your Company Page is Doing?
Company Page Analytics: Assess your Page Performance LinkedIn Company Page Analytics are very useful in improving your page performance and shortlisting prospects. Even as a basic member, the Admin Center gives you access to the following data for the last 30 days (with respect to midnight of the previous day): 1. Visitors: LinkedIn Members who have visited […]
Best Practices for LinkedIn Social Selling for Financial Services & Beyond
When it comes to Social Selling stats, you may see plenty of promising numbers for the World, US, Canada, India, EU and China, but don’t be disheartened. Even if you are targeting the UK, you have many reasons to engage on LinkedIn for social selling: As of August 2019, 75.6% of the UK’s working population […]
Lies And Damn Lies About LINKEDIN GROUPS
A Macro Guide to LinkedIn Groups LinkedIn Groups are dead. LinkedIn Groups are pointless. Wrong. Just plain wrong. LinkedIn Groups are highly under-utilised and when you review them or join them, you might come across many groups with huge member count but negligible engagement. Don’t lose heart and take a closer look. It won’t be […]
Easy LinkedIn SEO Strategies for (non-tech) professionals
Whether it is a caution or a compulsion, professionals are either on leave or working from their homes. Companies have opted to delay or do-away with in-person interviews. Businesses have taken a hit and they need to recover as well as acquire new clients. In these times of “social distancing” and physical disconnection, it is […]
How I Improved My LinkedIn Content Creation In One Day
Creating content for online platforms is just like any other form of art and like all artists, content creators too have their share of ups and downs. If you have been creating content for a while now, you have surely experienced a writer’s block of sorts every once in a while. For most, content writing […]
Master your LinkedIn Messaging – Who, how and templates that convert
Let’s set the scene. You’re attending a networking event. There you meet a business executive you’d like to get to know. Perhaps you like the way he runs his business and want to run yours in the same way or perhaps he is a subject-matter expert in your field. Would you feel comfortable walking up […]
