Top 10 Tips For Publishing Articles Which Expand Your Reach On LinkedIn

LinkedIn is the go-to for anything and everything related to business on the internet. The platform allows you to establish a digital footprint and highlight your professional experiences on your profile which could double as your online portfolio. If you want to make a name for yourself in the professional world, regardless of the field […]

How to Create and Optimise a Company Page on LinkedIn in 2019

  LinkedIn is a professional networking platform for job seekers, employees, and professionals. Most prospective employees visit a company’s page on LinkedIn to learn more about them — the type of business it is and their history, values and goals. It is for this reason that employers need to optimise their company page on LinkedIn. […]

How to Design a Social Media Strategy for a Finance Business?

We’re all fully aware of the fact that the financial service industry is a highly-regulated environment, making it more difficult for banks and other financial institutions to fully embrace social media marketing. With the proper understanding of these regulations and with the necessary tools and know-how at your disposal in leveraging social networks, every financial […]

Top 6 Marketing Strategies For Financial Services

Having a well thought out strategy is vital for marketing to be effective. The best thing you can do is know your client and understand their needs to cater to them adequately. To overcome any pre-conceived thoughts and potential distrust the client may have may have,  one must attempt to eliminate the jargon somehow and […]

6 Online Marketing Tips for Law Firms

Although the most cautious of my clients, #lawyers are increasingly embracing #socialmediamarketing as they discover the benefits of both their clients reading their commentaries and of receiving referrals from their industry associates: Content is king  Both in terms of quantity and quality, nothing matters more. Content really is king. If you focus on nothing else […]

The Top 10 Benefits Of Social Media Marketing for Financial Services

Many firms are sceptical regarding the profitability of SMM. The statistics, however, illustrate a different picture According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. This demonstrates a huge potential for social media marketing to increase […]

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